MSPNetworks Blog

It seems that almost everyone owns a smartphone these days, and with smartphones come a multitude of apps. Mobile applications are the driving force behind the world\'s largest computing ecosystems. Consequently, the question arises, "Is it necessary for my business to have a mobile app?" Whether this is a wise decision depends on your unique business objectives, target audience, and available resources. Let’s explore the advantages and disadvantages of developing a mobile app for your business.

Here are a few advantages of developing a mobile app:

• Enhanced Customer Engagement - Mobile apps offer a direct channel to engage with your customers, enabling personalized notifications and exclusive offers, fostering enduring customer loyalty.
• Improved User Experience - Apps provide a smoother and more interactive user experience in comparison to mobile websites, leading to greater user satisfaction.
• Access to Device Features - You can harness the capabilities of the device, such as the camera, GPS, and push notifications, to provide enhanced functionality.
• Branding and Recognition - Having an app can elevate your brand\'s visibility and recognition, giving your business a more professional and tech-savvy image.
• Data Collection and Monetization Opportunities - Apps offer opportunities to gather valuable data on user behavior and preferences, which can inform your business strategy. Additionally, you can generate revenue through app purchases, in-app advertising, or premium features.

Here are a few disadvantages of developing a mobile app:

• Development and Maintenance Costs - Creating and maintaining a mobile app can be considerably more expensive than maintaining a website, especially if it needs to support multiple platforms like iOS and Android.
• Market Saturation - There are millions of apps available, and if you operate in a market that has a lot of competition, having just another app could actually work to your business’ detriment.
• Compatibility Issues - Ensuring that your app functions smoothly on various devices and operating system versions can be complex, necessitating continuous development to ensure updates are available for each platform. If your app becomes incompatible with newer versions of iOS or Android, it will require additional time and financial resources to update.
• Security Concerns - Apps, especially those not in constant development, can be vulnerable to security threats. You must invest in security measures to protect user data.

Before deciding to develop a mobile app for your business, it is crucial to conduct a comprehensive cost-benefit analysis, take into account your target audience\'s preferences, and evaluate your long-term strategy. In some instances, a mobile-responsive website may be a more cost-effective and practical choice.

Ultimately, the decision of whether or not to invest in an app or opt for a website depends on the individual business owner\'s assessment of what best serves their business\' needs.

Mobile devices have changed the world. They’ve definitely changed the way people do business. The prevailing sentiment is smartphone innovation has stagnated a bit over the past few years as most of the flagship smartphones are using extremely fast processors, data storage has moved to the cloud, and many other factors. Just look at the new iPhone, which traditionally looks just like the last iPhone. Today, we’ll take a look at what you need to know when buying your new phone.

The Modern Smartphone

With device reviewers becoming big business on platforms like YouTube, these reviewers have become the audience that smartphone manufacturers play to, even if the general public couldn’t possibly understand the year-over-year improvements that these devices have made. Consider that the biggest change in the smartphone over the past couple of generations is mostly improvements to the camera system while making marginal improvements to processing, data storage, etc. This indicates that most improvements are driven by the marketing benefits to be had.

The fact is that other than the folding phones most devices have very similar form factors. All flagship smartphones have a 5 nm processor or better, 356 GB of flash memory, 8 GB of RAM, and a bezel-less display. That said, savvy consumers are constantly looking for a specification upgrade, so it forces each iteration of a device to make marginal improvements (if only in name). If you think about how much you’ve paid for your current device, and how similar it is to the last device you owned—especially if you haven’t moved to a device with a brand new form factor—you may just feel like you aren’t getting the value for your money that you once did when you upgraded after two years of using a device. 

What to Look for In a New Device

Before we get into what you should consider when looking for a new smartphone, we have to talk a little bit about form factor. The form factor of a device is how the device is built. As we stated above, most smartphones have laughably similar form factors. The ones that don’t are using innovative new OLED screens that allow the displays to fold in half. This presents users and app developers with interesting new constructs (with very large price tags), but for the most part, devices adhere to the more familiar form factor.

So what should you look for when buying your new device if you don’t want to pay a premium price for a foldable phone? Let’s go through some considerations:

Build Quality

The build quality of a smartphone may not have a lot to do with its ability to do what you need it to do, but devices that have better build quality will last longer and enhance the user experience. Most of the top-tier smartphones are built on a stainless steel or aluminum frame. These devices are typically draped in some type of tempered glass, such as Corning’s Gorilla Glass. The better materials used to make the smartphone, the more premium it will feel when you are using it.

Display

Today, most flagship smartphones come with impressive displays. For people that use their smartphones for media consumption, you will want a larger display with a higher resolution, but there are plenty of mid-range models manufactured today that have impressive screens that could have been found on a flagship phone only a couple of years ago. 

Processing Power

This is where smartphones vary wildly. Most of the top-end smartphones have a multi-core 5 nm processor or better nowadays. This means that the top smartphones have the computing power of pretty powerful workstations that can fit in your pocket. The better the processor, the better the phone will be.

Camera

A lot of manufacturers will point to a high number of megapixels in their marketing, but the effectiveness of a camera is contingent on many other factors. Obviously, the features of the camera system: number of lenses and their focal length, ISO levels, pixel size, and autofocus ability have to be taken into account. Each year the camera systems on devices do improve, however, some substantially. 

Battery

An often overlooked feature when buying new hardware is the battery life. For the smartphone, it is one of the most important considerations. After all, if a device has to be plugged in, it isn’t really “mobile”. Most phones that have upwards of 3,500 mAh batteries should do, but the foldable phones will use more juice than devices with the traditional smartphone form factor, so be mindful.

Operating System

Most phones typically have one of two mobile operating systems: Apple’s iOS or Google’s Android OS. The majority of phones will come with some semblance of Android on them, but not all versions of Android are created equal, so knowing what version of the OS your handset is on is pretty important considering it will dictate what apps you can run, how your device’s security is handled, and many other factors important to a clean and productive smartphone experience. 

Cost

Probably the most important factor in the purchase of a new device is the cost it presents to you. If you are planning on buying one of the top smartphones on the market, you will likely be paying about $500 or more per year of use for the device alone (and that is if you don’t have to have it repaired). Mobile service providers mostly work with users to finance smartphones, but it can add a lot of money to your monthly bill. 

Other Considerations

All other factors are basically the icing on the proverbial cake. There are devices with larger displays. There are smartphones built for gaming. There are ones that have huge batteries so they don’t need to be charged every day. Some users like to have a 3.5mm headphone jack, but most flagship phones have done away with them long ago. 

Finding the phone for you may come down to these small features, but chances are that they won’t have as big of a role on the reliability of the device as the variables listed above. 

Have you recently bought a new smartphone? What are the features that got you to buy the model you chose? Leave your comments below and stop back soon for more great technology content. 

Let’s face it, most people are glued to their phones when they have downtime. Many don’t look up to cross the street. With this much dedication to their individual mobile devices you’d think that people would be more careful about what they download.

Apparently, that Instagram feed is just too distracting to worry about individual data security. 

 Researchers from the mobile security firm Zimperium have discovered a malicious app that pretends to update your Android device, but is just spyware that can steal almost all of your data and monitor your search history and your location. Simply called “System Update” it has tricked many unsuspecting Android users as of this writing.

What Can “System Update” Do?

The spyware, or officially Remote Access Trojan (RAT), attached to this malicious download can only be downloaded outside of the Google Play store, which is fortuitous for many would-be victims of a malware attack like this. The spyware can effectively steal messages, contacts, device information, browser bookmarks, user search history, and can gain access to the microphone and the camera.

What’s more, it continuously tracks a user’s location, which can be really dangerous for anyone. The app starts spying everytime the device receives new information, which for any heavy user is constant. After stealing your data, the app will work to erase the evidence of it’s activity, effectively covering its tracks indefinitely.

 All-in-all, it is a pretty tough cookie. 

How Are People Accessing This Malware?

You won’t be surprised to learn that phishing is the number one way people are being exposed to the corrupt “System Update” app. Google continuously warns people to not install apps from outside the Google Play app store, but as people’s devices age, they aren’t always compatible with older operating systems found on these devices and start looking for options outside of the Google Play app store. This can lead to people downloading apps that seem useful, but are completely nefarious. “System Update” seems to be one of those apps.

What You Can Do to Protect Yourself

While there have been nefarious apps found on the Google Play store in the past, the malicious app rate is extraordinarily low when sticking to the official app store. Users should also consider questioning any situation where an app is suggested for you outside of the app store, even if it seems to redirect you to the Google Play apps store. You just never know what you are going to get when you trust third parties on the Internet.

 If you need a comprehensive plan to protect your business data from employee impulse and mobile negligence, give our technicians a call today at (516) 403-9001. We can help you with mobile device management (MDM) and Bring Your Own Device (BYOD) which can have all types of benefits for your business.

Chances are, you not only have a smartphone, but that smartphone is also currently within arm’s reach. With these devices playing an increasingly important role in our personal and professional lives, these devices have proven to be a lucrative target for hackers to pursue. This week, our tip is meant to help you spot the warning signs that an application is hiding an attack.

Too Many Permissions

As careful as so many are with their data security, mobile applications can be a glaring blind spot. While access to certain files on the phone is required for certain applications to function, other applications should have no need for the data they request. Each application you use should have its requested permissions evaluated, and should one ask for too much, you need to reconsider using that app. This is also one of the reasons it is important to only source your applications from an established applications store—these app stores are vetted and regularly reviewed to catch malicious apps.

Battery Loss

Time for a basic physics lesson: the first law of thermodynamics states that the amount of energy in the universe is a set amount. This means that energy cannot be created or destroyed, only converted to a different form. While the battery in your phone is an imperfect example of this, the theory stands: if you don’t use it much, the phone should remain charged. So, if your phone suddenly drops in battery life seemingly without explanation, that’s a bad sign.

Malware could be the explanation you’re looking for. Running in the background, some mobile malware will collect assorted data. To find out which applications are responsible, it helps to check how much power different applications consume in your battery settings.

Passwords Stop Working

So, you type in your password, just as you always do, and press the enter key. Incorrect password. Whoops, you must have hit two keys at once or something, so you type it again. Incorrect again. Again and again, you type your password, making sure it is perfect, only to have it kickback.

This is an almost sure sign that your account has been taken over and your credentials changed. Reclaim the account if you can and reset passwords for all your accounts using best practices. It may also be wise to restore your device entirely from a backup to wipe any malware that may have been lurking.

MSPNetworks can help your company manage its entire technology infrastructure, down to the mobile devices that we so commonly see. Learn more about what we can offer you by calling (516) 403-9001.