MSPNetworks Blog

You might remember the buzz when Josh Allen, a digital artist, won first place at the 2022 Colorado State Fair for his digital artwork called "Théâtre D'opéra Spatial." The catch? He created the image using AI. Now, he’s in a fight with the Copyright Office to prove that his work deserves copyright protection.

With little fanfare, the AI Wars have begun. When we say “war” we mean just that: a battle for the survival of tools designed to improve human productivity. To start we should rewind a little. Most new software platforms (and many, many established ones) have started to use “artificial intelligence” to improve their products, or at least improve the prospect of selling them. In this week’s blog we will discuss the increased prevalence of “AI” and how some of the largest names in computing have gone all in on the technology.

Google Search is a cornerstone of the internet, used by billions of people daily to find information quickly and efficiently. But have you ever wondered what happens behind the scenes when you type a query into Google and hit "search"? Let's dive into the intricate process that powers the world's most popular search engine.

You can’t take two steps outside of your home or two mouse-clicks or screen-taps online without seeing something written or hearing someone talking about AI. This has created a situation where every business is claiming AI as a revolutionary tool and consumers, overwhelmed with the term, have begun to take the technology for granted. In today’s blog, we want to determine whether AI brings added value or is just a term used to help companies market their products.

Since it was first documented in 1989, ransomware has only become far more severe, ruthless, and, most of all, prevalent. Let’s review some important statistics to remember if you are to understand ransomware and, even more importantly, avoid its impact on your business.

More small and medium-sized businesses than ever are seeing AI's potential to transform their operations. However, like any technology, AI has its own set of pros and cons. Let's discuss three major advantages and drawbacks you can expect if using it in your business. Hopefully, it helps you make an informed decision about adopting AI.

2023 was definitely the year that AI became a household name. We’ve barely seen what artificial intelligence is capable of, and while industries are still coming up with more ways to use the technology, we’ve already seen countless examples of how people want to take advantage of AI for less savory purposes. 2024 is already shaping up to be the year that businesses need to protect themselves from AI-generated cybersecurity threats. Let’s take a look at everything you need to know as a business owner.

What’s the State of AI in 2024, and How Can It Be Used?

In case you haven’t been caught up, the tech world has been shifted by some new technology that uses vast amounts of information and complex algorithms to generate human-like text. In the simplest terms possible, engineers wrote a piece of software that was designed to “train” itself by reading a massive amount of text from the Internet. It read about 300 billion words from books, social media sites, news articles, and plenty of other types of content. Because it was able to absorb and index so much information, users can ask it questions and it can understand and respond to those questions in plain English (or Spanish, French, German, Italian, Portuguese, and more). 

This is called a Large Language Model, or LLM, and the most popular version of this right now is called ChatGPT. Most people commonly refer to this technology and other similar types of systems as artificial intelligence (AI).

These systems can do some pretty remarkable things. They can answer questions quickly, and generate large amounts of content on a topic very fast. You can “brainstorm” ideas with it, and then ask it to give you a task list for everything discussed. AI has been a great resource for software developers, as it can be used to quickly find security vulnerabilities in vast amounts of code before cybercriminals can exploit them.

And that’s where the problem lies.

Any Great Technology Can Be Used By Bad People

Paleontologists have determined that the earliest use of the bow and arrow happened about 60,000-70,000 years ago in South Africa. It’s suspected that this groundbreaking (at the time) device was used for hunting. Obviously we will never be able to pinpoint exactly when or how this happened, but at some point, the world experienced the first prehistoric person drawing a bow and arrow on a fellow prehistoric person. 

This has been the cycle for technology ever since, and when something new emerges, someone is going to figure out how to use it to cause trouble. Over the last several years, we’ve even seen the so-called troublemakers adopt modern technology even faster than the general population in some cases.

This is happening with AI. Cybercriminals are able to use AI to become much more effective. They can use AI to find vulnerabilities in software before developers are able to provide security patches. They can use AI to write phishing emails that are even more convincing and effective. They can use AI to write malware that is more devastating and infectious. 

Cybersecurity has always been a virtual arms race, and AI kicks things into overdrive. To stick with our theme, cybercriminals from 20 years ago were using the bow and arrow, and now with AI and other modern tactics, they have supersonic fighter jets. Businesses and individuals need to be even more vigilant about protecting their data.

Something That Most People Don’t Think About When It Comes to Cybersecurity

We all always talk about cybercriminals and hackers as if they are lone wolf anarchists sitting in a dark basement, drinking store-brand Mountain Dew, wearing a dirty hoodie, and staring into a bunch of screens with green matrix code.

The reality is that most cybercriminals treat their work like a business.

They are always working on getting the most profit for the least amount of effort; they follow and repeat successful campaigns and revamp things that don’t work.

But that’s not the worst part.

Over the last few years, it’s been uncovered that a lot of scammers and cybercriminals are actually trafficked people, forced to follow scam playbooks in order to pay off their captors and regain freedom. In some cases, when you get a scam phone call or text message or phishing email, it’s coming from a victim of human trafficking. 

There are entire compounds that house thousands of people, tricked away from their homes and families and essentially imprisoned to try to scam individuals and businesses. CNN recently did an incredibly eye-opening article that is worth checking out, but be warned, there is some disturbing content.

This gets us a little off topic when it comes to how AI is being used by cybercriminals, but we feel that it’s extremely important to raise awareness about these types of operations, and just how intense they are both in scale and misery. Cybersecurity is an industry all on its own, and every time an individual or organization gets scammed, it fuels something that is causing a lot more harm than simply forcing a business to its knees or stealing thousands of dollars. 

2024 Needs to be the Year We All Take Cybersecurity Extremely Seriously

Between AI, social engineering scams, and a growing industry of reprehensible cybercriminals, doing your part in protecting your business and yourself from cyberthreats will go a long way in ensuring that you can be successful. 

MSPNetworks can help your business establish a culture of cybersecurity, and implement the tools you need to prevent threats. Get started with a cybersecurity audit—give us a call at (516) 403-9001 to get things kicked off.

Businesses struggle with a lot of different issues, but when a problem hits you hard in the pocketbook, it can be disastrous for the whole organization. Let’s take a look at some technology that can help you make the most out of your time and effort.

Streamlined Operations

Efficiency is the cornerstone of a successful business. Implementing technology can help streamline various operational processes, reducing manual errors, saving time, and lowering operational costs. Here are a couple examples:

• Automation - Businesses can automate repetitive tasks such as data entry, invoicing, and inventory management. This not only reduces the risk of errors but also allows employees to focus on more value-added tasks.
• Data Analytics - Advanced analytics tools can provide valuable insights into customer behavior, market trends, and operational inefficiencies. This data-driven approach enables businesses to make informed decisions and optimize their strategies.

Improved Customer Engagement

Technology enables businesses to connect with customers more effectively, resulting in increased revenue opportunities. Here\'s how:

• Personalization - With the help of AI and machine learning algorithms, businesses can analyze customer data to deliver personalized experiences. This can boost customer satisfaction and lead to higher conversion rates.
• Chatbots and AI-driven Customer Support - Implementing chatbots and AI-driven customer support systems can improve response times and provide 24/7 assistance, ultimately enhancing customer satisfaction.

Enhanced Decision-Making

Informed decisions are pivotal to revenue generation. Technology empowers businesses with access to real-time data and analytics that can guide strategic choices.

• Predictive Analytics - Predictive models can forecast future trends and customer behavior, allowing businesses to proactively adapt to changing market conditions.
• Risk Management - Technology aids in identifying and mitigating risks, ensuring that businesses can protect their revenue and assets effectively.

Are you Ready to Get More Done Through the Use of Modern Technology?

MSPNetworks is here to help. Give us a call today at (516) 403-9001.

Artificial intelligence is a hot-button issue in today’s business technology landscape, and for good reason. It’s being implemented in various software tools and platforms with mixed results. There are some concerns over it, particularly in regard to intellectual property, but there are also major issues with it related to “the profound risks to society and humanity,” according to an open letter.

An Open Letter Calls for a Pause on AI Development

With tens of thousands of signatures, the short letter cautioned against the unfettered growth of AI without a greater appreciation of the potential outcomes.

There are many reasons why people are concerned, including present, short-term, and long-term ramifications of the continued development of AI programs.

Misinformation is a Short-Term Issue

Generative AI uses already existing content in its creation, meaning that it can also call upon information that is blatantly false, leading to the perpetuation of it. Considering how many people rely on the Internet for answers to their important questions, well, AI could only make it worse by showing the wrong answers. These falsehoods can even be made more convincing by the use of AI.

Developers could even use AI to spread misinformation intentionally, which is a serious problem that has many concerned.

Job Loss Could Become a Problem, Too

Some technology experts also believe that AI could lead to many employees losing their jobs due to their work becoming obsolete. Knowledge-based careers require more practical skills than AI can replicate, but other roles could be entirely eliminated as a result of advancing AI.

Long-Term AI Could Pose an “Existential Risk” to Humanity

While this might sound like an extreme stance, it’s one that is becoming more popular thanks to the Future of Life Institute, an organization that tries to predict “existential risks to humanity.” AI could disrupt the future if it can learn to write its own code, and the Future of Life Institute outlines how this could be problematic in its open letter.

Likewise, the Center for AI Safety has collected signatures in support of their own brief statement:

"Mitigating the risk of extinction from AI should be a global priority alongside other societal-scale risks such as pandemics and nuclear war."

There are Only Predictions at the Moment, but AI is a Challenge to Address

AI certainly seems to be a controversial technological advancement, but this is usually what happens when new and exciting things are developed. Only time will tell if AI becomes truly problematic for the business world or if it will just become another tool in our toolboxes.

To learn more about other technology and how it can improve your operations, be sure to contact MSPNetworks at (516) 403-9001.